The interior design of the Perchynka store—Lviv’s first sex shop with a unique style
The interior design of the Perchynka store was a major event for the retail market in Ukraine. Perchynka—the country’s largest online sex toy store—opened its first brick-and-mortar store in Lviv, and Space Design turned the event into a true spatial spectacle. The new physical space is not just a store, but a brand experience that conveys an atmosphere of playfulness, openness, and modern aesthetic sensibility.
Concept: The interior design of the Perchynka store as a reflection of the brand
The project is based on the desire to bring the energy of the Perchynka online brand into the offline space. Space Design’s task was to create a location where shoppers would feel at ease, engaged, and comfortable.
The interior design of the Perchynka store features neon lighting, vibrant colors, tactile materials, and ergonomic space planning—all designed to foster an open, playful atmosphere.
Atmosphere Through Light and Color
Neon lighting, which shifts from purple to red, plays the primary emotional role. Combined with brick walls and black elements, it creates a deep, intimate space. The color palette —fuchsia, burgundy, charcoal, pink, and a silvery sheen—blends perfectly with the brand’s theme.
The Interior Layout of the Perchynka Store
The reception area is the store’s visual calling card. Sex toy store design.
The display stand featuring the illuminated “Perchynka” logo instantly catches the eye. It’s the first visual encounter with the brand, presented through a black-and-gold color contrast.
Fitting Room — Comfort and Trust
Fitting rooms with dark curtains, soft lighting, and mirrors are designed to provide privacy and comfort. They allow you to feel at ease in a safe space.
Storefronts — A Vibrant Visual Experience
The products are displayed in lighted showcases that allow customers to examine the details comfortably. Well-designed store layouts ensure a smooth flow of traffic.
Photo Zone — Instagram-ready
The area featuring the neon sign “Enjoy with Perchinka,” which is popular among visitors, was created not only for photos but also to establish a visual connection between the brand and its audience.
The Interior Design of the Perchynka Store as a Branding Tool
A store’s interior is part of its marketing strategy. Thanks to its visual concept, functionality, and comfort, customers begin to associate the brand with high quality, trust, and freedom.
Materials and Decor
Space Design used textures that are pleasant to the touch: velvet, satin, polished brick, and mirrors. All the furniture is custom-made, and the mannequins and decorative elements are interactive, which enhances the emotional experience.
Why does this design work for a sex toy store?
The space creates the right first impression
Customers stay longer and come back
Spaces are photographed and become part of social media
High brand recognition due to its visual style
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